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Words Are Good. Actions Are Better. Results Are Best.

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Accountability has never more important than now, so why are we not seeing more people stepping up and showing real leadership?

Doing so could be the deciding factor in whether your business survives, and even thrives.

The press does its best to question the lack of accountability with leaders across the world. Closer to home, we’re seeing business leaders who are unwilling or unable to step forward in the current climate.

Why?

Distraction

Thanks to modern-day technology, we’re a click away from it. Whether that’s your phone, your laptop, or the TV or whatever, this on a day to day basis means it’s easy to lose focus and fail to achieve what you set out to do.

We need to stay focused and keep the end goal in sight.

What do you want to achieve? How will you do it? When will you do it by?

Let’s focus on three key areas:

  1. Time
  2. Information
  3. Money

Time

We want everything done yesterday.

The younger generation gets, possibly, unfairly tarred with this brush, but we’re all guilty of it. Can you say you’ve never paid extra for next day delivery with Amazon instead of going down the high street?

From a business perspective, everyone wants success. And they want it now. Right now.

And should we expect anything else? There are so-called business gurus out there who lead us to believe we can make a million pounds in a day. Yes, a day.

The volume of ‘how-to’, cheat guides and inspirational LinkedIn posts mean we expect more, quicker and easier whilst paying less for it.

Information

The amount of information you have at your fingertips can be overwhelming. And most of the time, you don’t have to go seeking it. It interrupts your day, with most of it being unhelpful and irrelevant.

Last week (yes, last week) I received a COVID-19 support email from a technology company I’d never heard of – several weeks after the pandemic has started. Talk about a waste of time.

How many support emails have you received? How much of this information can you read, process, and act on while staying on task with the important jobs you’ve got to do?

You need the right information at the right time. It’s critical to your success. So make sure you have measures in place to manage it correctly.

Money

How much money have you saved during this lockdown?

Despite the obvious financial strain the pandemic is putting on your business, you must’ve noticed you’re spending less than usual; ignoring food and alcohol costs perhaps.

This shows the amount of money we’re used to wasting. Look at that! There is food in the fridge after all, and you do have something to wear.

Like success, people want more money, easier and quicker. But money alone can’t fix problems caused by information overload and lack of time. You can’t buy either.

The Key To Solving All Three

You!

Many business owners are sitting on their hands waiting for it all the blow over. They think in a few weeks everything will be back to normal.

It won’t.

Other people read and regurgitate information to make it look like they’re doing the right things, without actually implementing anything they’re learning. They think that’s enough.

It isn’t.

Other business owners are keeping their sights firmly ahead. They’re leading by example. They’ve made a plan, communicated it clearly with their staff and fellow business leaders, and are doing what they promise. They trust that be doing this, they’ll see real results that will drive their business forward.

They are correct.

So, ask yourself which of these three people you are? If you don’t like the answer, it’s not too late, but time is running out.

You need to act now. You need the right information at the right time, which is something your accountant should be able to do for you.

The accountant you need in your corner right now is one that gives you the relevant and timely information you need to form a plan, communicate this to your staff, and do what needs to be done to survive and thrive COVID-19.

Get in touch today to find out how we can work with you to implement the action steps you need to get the results you want.